Fundraising

One of the biggest hot buttons for a lot of people in just about every market imaginable is the word "new". In network marketing, that word seems to rivet people's attention. Part of the attraction is the implied "fear of loss", because what is "new" today will not be new next month. So you'd better hop on it today, or you may well be too late to make your fortune.

You find another word in MLM: "prelaunch". If you just advertise these words with some idea that sounds even remotely possible and which has some nice bells and whistles it is likely to attract some good attention. The problem is most new businesses fail in their first 2 years. You might totally dedicate yourself to a new business, but others won't. As soon as they get a jug with the label upside down, they'll figure these guys don't know what they're doing, and they'll quit.

Every business needs time to iron out the kinks. Nothing goes just like you planned it. If you get in before they've got problems ironed out, your people will get discouraged, and it will be hard to keep them.

What is the solution?

Wait. If it's a great opportunity when it's new, it will be an even better opportunity in 2 years, because it will have established more credibility and trust with stakeholders. And most of the bugs will have been found and fixed. So it's best to let the system get itself straight, rather than jumping on that "new" bandwagon.

It's the little things that really decide whether you have a chance for long-term success with any particular MLM company. This may sound pretty wild but, trust me, it is true. One decisive factor can be whether your company owns its own software. What possible difference can THAT make, you wonder?

Well, here's how it works. Most companies when they start up are looking for ways to cut costs. They can cut expenses by renting the software to run the company. So instead of paying $1 million or more upfront, maybe they're spending $10,000 a month on the software rental. So far, so good; but a couple problems can come up. For one thing, every compensation plan is different. They often find out too late that you can't change the software to handle compensation plan changes. So if the company finds a great new gizmo to add, it can't ... because it's locked-in by the software. And second, most of these contracts specify that the software vendor is a co-owner of the database.

The result is, if your company has tough times & can't make a payment, the software vendor can rent out the database if they want ... that includes all the names of the group you have built. Incredible, but it has happened. You're much safer with a company who owns their software.

The time-tested ebook "Success In 10 Steps" by Michael Dlouhy goes into detail on these thoughts and more. The book has become a network marketing classic over the last few years, having passed 100,000 downloads. Many have used the strategies to build their business. Target market for the book is current network marketers who have not achieved the success they'd like in the business. Obviously, that is a huge market. The frustrated MLMer learns many key points of network marketing success, and gets a step-by-step plan for changing their results from bad to good. The book doesn't promote any companies or products, so it has been a very popular and effective lead generation tool for a lot of people in MLM. 

You can get a free copy of the classic "Success in 10 Steps" e-book at http://michaeldlouhy.net website

Article Source: ArticlesBase.com - MLM Prelaunch• What's Behind the Pre-launch Mania?